Adicolor: has my respect
I decided to surf through a link on digg that talked about Geek Graffiti. I am normally opposed to graffiti, but I understand its role as art and can find it reasonable. As I surfed through, I came onto a post concerning a recent Adidas ad campaign, which was one of the most brilliant and well-handled campaigns I have ever seen.Adidas recently came out with Adicolor, apparently making use of color, which I’d thought they’d been using for years. At any rate, they came up with an ad campaign that blended street poster design and graffiti perfectly.They started with white posters that had the adidas logo and quote by Leonardo da Vinci describing that for color, you must start with pure white. Once those were up, graffiti began to litter them – in color, of course. Time passed and a url started popping up called Overkillshop.com. It turns out, at least some of this graffiti was coming from Adidas and the Overkillshop link links to a store selling Adidas Adicolor footwear. I thought that was great by itself, but then they went on to put up new posters over top of the old with the Adicolor shoes on them, but with pieces cut out to allow the graffiti to shine through on parts of the shoe. And all of this, in color. Brilliant, I say.You can see all the stages at beinghunted.com.